Consider the following sentence that focuses on the needs of the writer and the organization (we) rather than on those of the reader. Adopting a you view often, but not always, involves using the words you or your rather than we, our, I, and mine. Because the reader’s interest or benefit is stressed, the writer is more likely to help the reader understand information or act on a request. The “you view” analyzes and emphasizes the reader’s interests and perspectives. A you-centered business style employs the you view and an audience-centered tone to choose particular words and adopt a targeted tone in a message. Considering the rhetorical aspects of any writing situation, such as purpose, stance, and audience, is an essential part of adapting the style of a message for any audience. Adopting a you-centered business style can help you achieve your purpose, choose a stance, and analyze your audience.
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |